Hanly Centre in Dún Laoghaire

The online presence of the Hanly Centre, a charity committed to “breaking the cycle of family dysfunction and alcohol related harm”, didn’t communicate their approachability as an organisation. They needed more than a refreshed look, their entire message needed to be clarified.

In order to understand the work they were doing, I attended several AA meetings in the Centre, and spoke with Hanly Centre members about their personal experiences. Fuelled by their emotive stories, I built a website which sparks a conversation with users, involving them in members’ stories, and communicating the organisation’s humanity.

To complement their refreshing new website, I simplified the Hanly Centre’s identity, aiming to create something personable, friendly and clear. The circular motif used throughout suggests wholesomeness, unity and security. This strikes a balance with the typeface Daxline Pro, which combines smooth curves with straight edges. Quite sobering don’t you think?

Hanly Centre homepage, featuring a ‘stories slider’ which presents users with a member of the Hanly Centre, and their story of recovery.

The site had a great deal of content, which needed to be categorised and presented in a simpler, friendlier format.

There were several video pages where the CEO of the Hanly Centre spoke about services offered.

The Hanly Centre has a number of programmes, to cater for the vast range of recovering members. I developed different identities for each programme.

The site contained a lot of text-heavy pages, including educational essays on alcoholism and recovery.