“Echo” film titles

I was delighted to design material for a short film called “echo”, written and directed by Ela Gasiorowska, based on memories and reflections on childhood. The protagonist, Emily, lives in a fantasy of her own creation, but soon learns that she has a role to play and responsibilities to bear.

Emily collects piece of broken glass which she hangs in her secret treehouse, daydreaming while watching them dance in the breeze. There were only two characters in the film, Emily and her grandmother, yin and yang. I wanted to portray this motif in the titles.

I built a typographic installation, using found pieces of broken glass, which forms the word “echo” when viewed from one perspective. From all other views however, the glass seems to hang arbitrarily, creating a colourful and enchanting sculpture, representative of Emily’s fantasy world. The titles echo the feature (no pun intended) in that the word “echo” is revealed over time, in the same way Emily’s epiphany occurs in the film.

To achieve this unusual light effect, I shot the installation using long exposure, and lit it from below using flashing, coloured disco lights.

The full installation, which spells “echo”, lit in the same way.

Detail of silver screen print on gloss stock.

The DVD packaging was crafted using mirror board, and information was screen printed in silver, provoking interaction with the user and their surroundings.

I also designed a booklet to accompany the DVD packaging. This was overprinted with gloss.

The actual DVD and booklet were hidden behind the mirror board.

The booklet shared the film’s narrative, and depicted the two characters using typography (Scala Sans for Emily, and Scala for her grandmother).